TeleBear, PBS39’s furry mascot, has been a hit with children and families in the Lehigh Valley for years. And his family-friendly “Cub Club” recently got an exciting new member—St. Luke’s Pediatrics.

“Although St. Luke’s had been an active part of PBS39 for years, the new partnership is exciting,” says Robin Kulesa, membership director at the station.

“We thought the pediatric division would be a perfect fit to sponsor the Cub Club. The station’s Medical Minutes series of short videos, developed and presented by St. Luke’s, has been providing quick and easy health and wellness tips for some time and both organizations focus on families and children,” she continues.

“As part of our community outreach efforts, we wanted to provide opportunities for families to do educational and fun things with their kids,” she said, “maybe activities they hadn’t considered before.”

The idea evolved into the Cub Club for children under 10 and their parents. For just $7 per month (not per child), members receive a book, ID card and wallet, and a 250-piece coupon pack offering discounted or free admission to many nearby attractions including Friendly’s, Hawk Mountain, the Lehigh Valley Zoo, Legoland, the Iron Pigs, and other community partners.

Members are also invited to exclusive Cub Club events including PBS39 family fun day, “Night on the Ice” with the Lehigh Valley Phantoms, and TeleBear’s holiday party. And parents of the very youngest children (ages 2-5) gain exclusive access to a special “teach me to learn at home” website.

“Video promotions of the club—and St. Luke’s involvement with it—appear on screens in doctors’ waiting rooms,” Kulesa added. “It’s good community outreach for both of us.”

For more information on TeleBear’s Cub Club call 610-867-4677 or visit wlvt.org/cub-club.